GTM strategy that turns into commercial execution.
We help software providers sharpen positioning, select priority markets, build proof, run campaigns and events, enable sales, and manage pipeline. Our team brings the GTM judgement and execution experience. Valid market signals improve timing, while AI agents accelerate monitoring, research, evidence assembly, and action preparation. People retain the commercial and relationship decisions.
Connect GTM strategy, commercial execution, and AI-assisted preparation.
The system begins with market choice, positioning, ICP, offer, and proof. A valid signal then identifies where current timing may justify action. Experience determines the commercial response; AI reduces the time required to monitor, research, and prepare it.
Combine GTM judgement, commercial execution, and AI-assisted preparation
TraDuotech defines the market choices, positioning, offer, proof and execution system. Valid signals improve timing, while AI agents make monitoring, research and preparation faster. Experienced owners retain commercial judgement and relationship accountability.
- 01 · PositionMarket & offer
ICP, buying problem, differentiated position, proof and commercial objective
- 02 · SignalEvidence of timing
An attributable, time-bound change with a plausible buying implication
- 03 · QualifyBuying context
Source evidence, relevant roles, current constraint and commercial priority
- 04 · AccelerateAI-assisted preparation
Monitoring, account research, proof selection and a grounded proposed action
- 05 · ExecuteExperienced owner
Apply judgement, approve the route and own the relationship decision
- 06 · ManagePipeline learning
Inspect acceptance, progression, decision age and loss reason by cohort
Agree where to compete before adding commercial capacity.
We help the leadership team agree the choices that determine whether execution can work: market wedge, buyer system, position, offer, route to market, commercial economics and the management evidence used to invest, adapt or stop.
Each decision narrows the next, so execution scales around a coherent market choice.
- 01Market choice
Where to compete
Category, vertical wedge, geography, customer maturity and competitive field.
Decision outputPriority market thesis - 02Buyer system
Who must decide
ICP economics, buying committee, buyer problem, sponsor and control owner.
Decision outputICP and buying map - 03Position and offer
Why buyers should change
Differentiated position, entry offer, proof and the decision it should advance.
Decision outputPositioning architecture - 04Route to market
How demand becomes a sale
The role of outbound, events, content, partners and sales by priority segment.
Decision outputCommercial motion - 05Economics and capacity
What the motion can support
ACV, sales cycle, conversion, coverage and delivery capacity using the client baseline.
Decision outputInvestment assumptions - 06Management system
What leaders inspect
Stage evidence, decision age, pipeline quality and the choices each measure should trigger.
Decision outputManagement rhythm
Choose the market, position, and proof
Define the ICP, buying problem, differentiated position, offer, and evidence that sales and marketing will carry consistently.
Run joined-up campaigns and sales follow-through
Connect campaigns, events, partners, content, enablement, handoffs, and pipeline inspection around named owners and decisions.
Increase coverage without weakening judgement
Agents monitor valid signals and prepare evidence-based actions; experienced owners decide what matters, what goes out, and where to invest next.
A weekly cadence built around decisions.
Turn market choices and pipeline evidence into accountable action and investment.
● Agreed with the customerStrategic frame
- Market
- Priority wedge
- Buyer
- Buying system
- Position
- Offer + proof
- Economics
- Capacity + return
- Management
- Fund • adapt • stop
- 01 • Pipeline evidence
Inspect the commercial truth
- Stage evidence
- Decision age
- Conversion by cohort
- 02 • Account priority
Choose the next move
- Signal acceptance
- Buying context
- Named ownership
- 03 • Enablement
Strengthen proof and seller skill
- Proof gaps
- Discovery quality
- Coaching needs
- 04 • Commercial action
Advance the buyer decision
- Blockers + owners
- Relevant proof
- Dated next decision
- 05 • Portfolio review
Allocate the next investment
- Cohort return
- Route performance
- Capacity trade-offs
Evidence layer
- Source
- Approved market evidence
- Control
- Agreed stage + approval rules
- Record
- CRM decisions + outcomes
- Result
- Qualified pipeline learning
The rhythm can change. The decisions, evidence and ownership remain explicit.
What we implement
- • ICP, positioning, offer, messaging, and proof architecture
- • Campaign, event, partner, content, and sales-enablement plans
- • Valid-signal taxonomy, account qualification, and source evidence
- • AI-assisted monitoring, research, and action preparation
- • Optional enablement add-on: GTM agent selection, configuration, CRM integration, SDR training, and QA
- • Handoff ownership, CRM stage evidence, and weekly pipeline management
Senior commercial judgement, specialist market context, and an operating system your team can own.
Our focus is complex B2B software, including procurement, supply chain, IP, and royalties markets. We connect market strategy to day-to-day execution, then use AI where it improves speed, evidence coverage, and consistency. We can use our agent-assisted setup or work with the GTM platform and stack your team has selected.
Decide where to compete and why buyers should change.
Market wedge, ICP, position, offer, buying committee, proof, route to market, and investment priorities.
Turn the strategy into coordinated commercial work.
Campaigns, events, partner plays, content, sales enablement, handoffs, pipeline reviews, and management decisions.
Reduce preparation time and expand evidence coverage.
Signal monitoring, source research, account preparation, proof selection, draft actions, approval records, and learning data.
Engagement routes
Identify the market, positioning, funnel, data, capability, and execution decisions that need to change first.
Build and run one priority motion, including its proof, signal rules, campaign or event work, handoff, and measures.
Work alongside the team on pipeline, campaigns, enablement, agent-assisted workflows, decisions, and capability transfer.
Add agent-assisted execution where it strengthens the commercial plan.
GTM Strategy & Commercial Execution is the primary offer. Where agent assistance can improve coverage, preparation or administration, we agree the operating rules, ownership and measures with the customer, then configure the capability in their selected GTM stack. That can include Hermes, Claude, or another established AI tool or agent platform they already use. Our internal delivery method guides configuration, field testing, team training and handover without imposing a fixed workflow or rebuilding the agent from scratch.
Configure, train and transfer with the team that will operate it.
We bring GTM and implementation experience, then agree the choices, controls and measures with the customer. AI reduces research, preparation and administration time; people retain market, qualification, conversation and relationship decisions.
- 01Commercial design
Agree the commercial rules
Agree how the GTM strategy translates into qualification, evidence, approval, escalation and CRM requirements.
Working ownershipTraDuotech + GTM leadership - 02Agent configuration
Adapt the chosen GTM stack
Configure and integrate Hermes, Claude, or another established AI tool or agent platform against the agreed GTM rules.
Working ownershipTraDuotech + RevOps / technology - 03SDR enablement
Train the team to apply judgement
Coach SDRs on evidence review, discovery, qualification, objections, exceptions and accountable use.
Working ownershipTraDuotech + sales management - 04Capability transfer
Leave a system the team can run
Hand over playbooks, controls, QA measures, coaching routines and an improvement backlog.
Working ownershipNamed customer owner
Approved-source monitoring, evidence assembly, preparation and GTM administration.
Strategy, claims, qualification, live conversation, commercial judgement and relationships.
Acceptance, conversion, decision age, exceptions and coaching needs by cohort.
Relevant case study
Event‑to‑Pipeline Motion for a Software ProviderEvents generated conversations, but contact volume obscured which accounts had a current reason to act. Notes, follow-up ownership, and attribution varied by rep. We defined valid event signals and source requirements, used agent assistance to prepare account context and follow-up, and established named approval and cohort conversion review from conversation to pipeline.