Commercial Growth
Repeatable GTM for IP and royalties software editors.
We help software editors build disciplined execution across campaigns, events, event-to-pipeline follow-up, and pipeline hygiene. The goal is simple: fewer vanity metrics, more qualified pipeline.
What we implement
- • ICP and message clarity (what you do, for whom, and why)
- • Campaign execution system (list → sequence → handoff)
- • Event-to-pipeline discipline (SLAs, ownership, follow-up)
- • Pipeline definitions and stage exit criteria
- • Weekly cadence and reporting that drives action
Relevant case study
Event‑to‑Pipeline Motion for an IP Software VendorEvents generated conversations, but pipeline conversion was inconsistent. Follow-up varied by rep, notes were fragmented, and attribution was unreliable. We built a repeatable event-to-pipeline playbook and tightened pipeline discipline without losing the human touch.